Home

Fantasy Diamond Story

<< back next >>

Fantasy Diamond Corporation is a Chicago-based, family-owned jewelry company in business since 1922.  For over three generations, Fantasy Diamond has supplied jewelry to loyal customers throughout the United States and the world.  Fantasy Diamond has a national reputation as a leading source of better quality diamond products and trend setting designs.  Fantasy Diamond has an intense and dedicated focus on design and new product development, utilizing the most modern techniques available to create the best quality and most distinctive products in the industry.  

Fantasy Diamond is the innovator of the patented diamond setting technique called Touch Setting. The development of Touch Setting led Fantasy Diamond to develop the brand Endless Diamond.  Endless Diamond uses the Touch Setting technique where individually hand-set diamonds surround and hug each other with no inner prongs to create a seamless solitaire appearance.  The result is a larger look than a single stone and a continuous flow of fire and brilliance.  An Endless Diamond is never cut, never grooved nor held by inner prongs.

Endless Diamond has several fashion jewelry collections and two bridal collections.  Endless Diamond jewelry collections make beauty, style and diamond size affordable.  Each collection is designed with the woman in mind to celebrate her femininity, her individual style and her desires.

Endless Diamond offers the couple two different bridal collections to choose from.  Endless Diamond Engaged gives the bride-to-be a beautiful and bold look with a more fashion-forward flair.  The Endless Diamond Engaged offers engagement rings in a variety of carat weights, making it easy to find the perfect ring.  From delicate and petite to classic and traditional to extraordinarily elegant, Endless Diamond Engaged offers an array of styles for the bride-to-be.  Endless Diamond Engaged can be worn with or without a wedding band.

Endless Diamond Embrace is a complete bridal collection of engagement rings, wedding bands and companion jewelry designed with diamonds for diamonds.  Endless Diamond Embrace starts with ½ or ¾ carat diamond solitaire and combines the brilliance of the solitaire with the Endless Diamond patented diamond setting.  Endless Diamond Embrace brings together the solitaire diamond with embracing diamonds to create a larger look than a single stone at a fraction of the cost of an equivalent solitaire diamond.   The bride and groom can customize the perfect engagement ring from the size of the center solitaire to choose of diamonds on the band.  She creates the engagement ring of her dreams.  Her Endless Diamond Embrace.

Fantasy’s Masterpiece Collection first found success more than two decades ago with tapered baguette and round diamond designs.  This styling known as the "Fantasy" look created an important market niche that was one of a kind.  The "Fantasy" look is still contemporary today with a perceived value that is very affordable.  The tapered baguette and round diamond designs maximize the surface that faces up and therefore, gives the greatest value of diamond weight. 

Today, Masterpiece incorporates the baguette and round diamond designs with the contemporary elements collection.  Masterpiece has had success in providing fashion forward diamond and gemstone designs at affordable costs.

 

 

<< back next >>